blood borne

"Blood borne viruses and sexually transmitted infections" is an informative booklet developed by Hepatitis ACT to raise awareness about the risks of blood-borne virus transmission. Zokitch Creative Studio was engaged to create the visual concept for this publication, providing art direction, graphic design and photography services.

The idea was to create a dramatic visual concept to illustrate the client’s communication strategy - delivering hard-hitting facts in a pragmatic and realistic way. As well as the booklet design, the Hepatitis ACT educators team required a t-shirt design which visually emphasised the importance of the liver, to help them reinforce their message when providing community education programs on Hepatitis C.